How To Evaluate Quality In Private Label Rights products

How To Evaluate Quality In Private Label Rights products
How To Evaluate Quality In Private Label Rights products

High quality content and products for your site is the only way to go, if you want to build a successful online business. Quick fix solutions and poor content (either PLR content or originally written) won’t get you far. You will only be wasting your time, if you want to make a quick buck with no effort.

I have to admit, that I’m still tempted to try new shiny objects, like business ideas that seem promising, or WSOs of questionable quality and originality, just because they promise easy profits.

Well, yes, that IS the human nature. Easy and new are always attractive and tempting. But whether you go down that route with your business or not is no nature; It is a choice.

So, choose quality, value and uniqueness over fast, cheap and rehashed PLR content. I know, it is hard to find quality among a sea of WSOs, PLRs and blogs. This is why I’m writing this post, to give you a handful of top tips on how to evaluate quality in PLR products.

1. The PLR creator and the re-writer

Trusted PLR content authors can be a guarantee for quality PLR eBooks, articles and any type of written text you may seek. However, it is difficult to find experienced vendor who create exactly what you need. This is why the first step is to choose a PLR product site that looks decent, and the second step is to have someone (or yourself) re-write the content in a way that matches your quality standards.

What I usually do for my website, since I’m not a talented and imaginative writer, is to base my product or article on pre-written stuff, just to get the help I need to structure content and ideas. So, I begin with PLR content as a pillar, but my end product looks and sounds completely different, in a way that triples the value for the customer.

Of course, you can also do this by looking at the table of contents on bestselling books on Amazon. There you’ll get the trending topics and the questions that are high in demand, so you can cover them in your own eBook.

2. General concepts or practical tips?

If you don’t know and trust the PLR vendor, just go on and buy one piece of their work. It won’t cost you much, most of time, so the risk is low here. Read through what you bought and check whether the concepts presented in the book are general and trivial, or provide real value. The PLR content you buy should be:

High-Quality Work
High-Quality Work
  • Useful
  • Interesting
  • Easy to follow
  • Practical
  • Innovative
  • Up-to-date

If it has the above traits, then you have made an excellent choice. This is why we hand-pick the content we add to, which by the way has one of the most affordable memberships in the market. Why don’t you give us a try?

Having said that, I have to acknowledge that you cannot always evaluate the quality of a product, in an industry where you have no previous knowledge. If this is the case for you, then you need to devote some time to making a bit of research on the internet.

Since you’re creating a product you want to sell, you must know what your potential customers’ problems are, and what questions you should be looking to answer. So, find online communities like Facebook groups and topical forums, and find out what bothers your potential customers and how you can serve them.

After you acquire the needed knowledge, you will also be able to evaluate whether the quality of a PLR product is exactly what you need. Moreover, you will be able to edit it and enrich it to make it even better for your audience and unique to your business.

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3. Content format and perceived value

If you want to evaluate quality in Private Label Rights products, and hence the earning potential, you need to look for content that comes in various formats. Such format can be:

  • Text
  • ebook
  • Presentation
  • MP3
  • Video

The more we move down the list the more value you get and the higher you can resell the product. Presentation is a tricky one. It can have even higher perceived value than MP3s, if you take some time to do a voice over and save it as a video. This is actually quite easy in MS PowerPoint.

If you can, spend some more dollars to buy PLR products that also come in high-quality video, since this format has the highest customer perceived value in the info-product market.

If you don’t find what you need, or have a limited budget, go on and train yourself on how to create voice or video outputs, so you can create your own quality products from PLR content and distinguish among other seller in your niche.

4. Be clear with your expectations for high quality content

Look, in the PLR market you won’t find well-researched articles or academic essays or eBooks based on primary research. The content is most of the time written by moderately experienced authors, but no industry experts or professors. “Jack of all trades, master of none” is what to confront in most cases.

That is why you need to be willing to lower your expectations to a level you and your perfectionism are comfortable with. Again, originality is something that is greatly appreciated on the internet. So, find the highest-quality PLR content you can, and then spend some time or money to enhance it with original ideas and research.

My long experience with low and top-quality PLR products, has taught me a lot. I am now able to spot quality and original PLR content easily. That is one of the reasons I wanted to create this site, to provide you with an easy way to find quality, evergreen content for your online business.


That was it. My top tips to help you evaluate the quality standards of Private Label Rights products you may want to buy for your online business. I hope you found my ideas helpful.

If you want to add anything that might be useful for our community of readers and entrepreneurs, feel free to comment here below. We are all grateful!

1 comment


    January 25, 2016 at 12:26 pm - Reply

    Excellent post. I am facing some of these issues as well..

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